Your SEO is sorted. Your AI visibility isn't.
UK buyers increasingly ask ChatGPT, Gemini, Claude, and Perplexity before they search. The market that took SEO seriously first is now the one most exposed to being invisible in AI answers. Crawlability shows you where you stand.
The most SEO-mature market has the most to lose.
The UK built one of the world's most sophisticated search and agency ecosystems. Brands here spent two decades getting discovery right — which means they also have the most invested in a channel that AI is quietly routing around.
AEO — answer engine optimisation — is being talked about in UK agencies before most other markets. The brands and agencies that move from talking to measuring first will own the transition.
The questions UK buyers are already asking AI.
Provider and vendor selection
"Best [category] providers UK." "Top [service] firms in London." Where the shortlist forms before an enquiry is ever sent.
Comparison and alternatives
"[Brand A] vs [Brand B]." "Alternatives to [incumbent]." High-intent switching queries, answered without you.
Local and regional intent
"Best [service] in [UK city]." Regional shortlists where being unlisted means being invisible.
Trust and due diligence
"Is [brand] reputable?" UK buyers verify with AI before they commit.
Why UK brands are unusually exposed.
The UK's advantage in search is precisely what makes the AI shift a risk. Investment, habits, and org charts are all built around ranking on a results page — and AI answers don't work that way.
SEO strength doesn't transfer
Ranking #1 in the UK for your terms guarantees nothing about whether AI names you. Different system, different rules.
Agencies are the accelerant
The UK's dense agency market means AEO adoption will move fast. Being early is a real, temporary edge.
The incumbents get the default
Engines name the brands they already trust. Every month unmeasured, established players' AI position hardens.
What AI says about you, across four engines.
Visibility & presence
How often you're named when buyers ask about your category — engine by engine.
Competitive position
Which brands get recommended instead of you.
Description accuracy
How AI describes your brand, and whether it's right.
Cited sources
Which sources engines pull from to build the answer.
Made for the way UK agencies work.
Crawlability is built agency-first — multi-client consoles, white-label reporting, and credit-based pricing that suits how UK agencies bill. We measure public AI responses about a brand and don't require access to your systems, which keeps data handling straightforward. See our Privacy Policy for details.
Questions UK brands and agencies ask
We're a top-ranking UK site. Aren't we fine?
Not necessarily. AI engines decide differently from Google. Strong UK search rankings don't guarantee you're named or cited in an AI answer — many well-ranked brands are absent entirely.
Is this GDPR-compliant?
We measure public AI responses about your brand and don't require access to your systems or customer data. See our Privacy Policy for how we handle data.
Can agencies white-label this for UK clients?
Yes. White-label reporting and a multi-client console are built in, with credit-based pricing suited to agency billing.
Which engines do you measure?
ChatGPT, Gemini, Claude, and Perplexity — measured separately, because they disagree.
How is this different from our SEO tools?
It measures a different channel entirely — being named and cited in AI answers, not ranking on a results page. Keep your SEO stack; add the answer it can't give you.