Learn how AI search actually works.
Everything you need to understand how ChatGPT, Gemini, Claude, and Perplexity find, understand, and recommend brands — and how to earn your place in the answer.
Foundations
Start here. What AI search is and why it changes everything.
What Is AI Search?
Excerpt pending — this article is being written.
What Is Answer Engine Optimization (AEO)?
Getting your brand found, understood, and cited by AI answer engines — and why it's a different discipline from SEO.
AEO vs SEO: What Actually Changed
Excerpt pending — this article is being written.
Mentions vs Citations
Being named by an AI engine and being cited by it are two different things — and the difference decides who gets the credit.
What Is AI Discoverability?
AI discoverability is how findable and identifiable your brand is to AI engines. Here's what it means, how it differs from visibility, and why it's the foundation.
How AI Engines Work
The mechanics behind the answers.
How AI Engines Decide What to Cite
Why some brands get named and cited in AI answers while others — sometimes better ones — are left out entirely.
How Each Engine Sources Differently
The four major AI engines don't work the same way — they source, retrieve, and cite differently. Here's how each behaves and why they give different answers.
Why AI Answers Vary Run to Run
Ask an AI engine the same question twice and you can get two different answers. Here's why — and why it changes how AI visibility must be measured.
What Makes Content Legible to AI
AI engines can only recommend what they can read and understand. Here's what 'legible to AI' actually means — and how to get there.
Structured Data, llms.txt & AI Visibility
Structured data and llms.txt help AI engines understand your site. Here's what they are, how they help AI visibility, and what they can and can't do.
Practical Guides
How to actually improve your AI visibility.
How to Improve Your AI Visibility
A practical, step-by-step approach to getting found, understood, and cited by AI answer engines.
How to Check If AI Knows Your Brand
Excerpt pending — this article is being written.
How to Write Content That Gets Cited
Excerpt pending — this article is being written.
How to Track AI Referral Traffic
AI engines are already sending visitors to your site — often hidden in your analytics as "direct." Here's how AI referral traffic works and how to track it.
Building an AEO Strategy
A practical framework for building an Answer Engine Optimization strategy — from baseline to prioritization to measurement — for brands and agencies.
Strategy & Perspective
Where this is going, and why it matters.
The Measurement Problem in AI Search
Measuring AI visibility is genuinely hard — engines are non-deterministic, disagree, and change. Here's why the measurement problem is the central challenge of AI search.
Why Your Google Rank Doesn't Predict AI Visibility
Ranking #1 on Google doesn't guarantee AI engines will recommend you. Here's why strong search rankings and AI visibility are different — and often disconnected.
Where AI Search Is Going
Excerpt pending — this article is being written.
Glossary
AEO terms, defined.