Indian buyers are asking AI. Is your brand the answer?
From D2C to SaaS to services, buyers across India now ask ChatGPT, Gemini, Claude, and Perplexity before they search or shortlist. Crawlability shows you whether AI recommends you — or a competitor.
India's buyers moved to AI faster than almost anywhere.
India is one of the largest and fastest-growing markets for AI assistants in the world. Your customers — whether they're buying software, choosing a D2C brand, or shortlisting a services firm — are increasingly starting with a prompt, not a search bar.
That shift is happening faster than most Indian brands' marketing has adjusted to. The gap between how buyers now discover and how brands still market is wide open — and it's an advantage for whoever measures it first.
The questions your Indian customers are already asking.
D2C and product discovery
"Best [product] brands in India." "Affordable alternatives to [global brand]." Where Indian shoppers form a shortlist before they ever reach a marketplace.
SaaS and software selection
"Best [category] tool for Indian businesses." Indian SaaS buyers ask AI the same way global ones do — and your category is being answered without you.
Services and B2B
"Top [service] firms in [city]." "Best agencies for [need]." The shortlist that starts an enquiry, built by AI.
Trust and legitimacy
"Is [brand] reliable?" Indian buyers verify with AI before they transact — especially online.
Why Indian brands are unusually exposed.
Global AI engines were trained largely on global content. For many Indian categories, that means the brands an engine already knows and trusts skew international — and strong local brands can be invisible in an answer where they should dominate.
Global brands get the default answer
When an engine doesn't strongly recognise local players, it names the global names it knows — even for India-specific queries.
Local authority isn't always legible
Your reputation in the Indian market may be real but poorly represented in the content engines actually read.
The category is being defined now
Whoever establishes AI visibility in an Indian category early becomes the default the engines keep returning to.
What AI says about you, across four engines.
Visibility & presence
How often you're named when buyers ask about your category — engine by engine.
Competitive position
Which brands — local or global — get recommended instead of you.
Description accuracy
How AI describes your brand, and whether it's right.
Cited sources
Which sources engines pull from to build the answer.
Built by a company that knows this market.
Crawlability is operated by Elystra Private Limited, registered in Tamil Nadu, India. We built the measurement layer for AI search from the ground up — and we understand the Indian market we're building in. Pricing, support, and context designed with Indian brands and agencies in mind.
Questions Indian brands ask
Do the AI engines even know Indian brands?
Variably — and that's exactly the point. For many Indian categories, engines lean on global brands they recognise more strongly. Measuring where you stand is how you find and close that gap.
We rank well on Google in India. Doesn't that carry over?
Not reliably. AI engines decide differently from search. Strong Indian search rankings don't guarantee you're named in an AI answer.
Is there pricing suited to the Indian market?
We offer a free plan to start, and pricing designed to be accessible for Indian brands and agencies. Get in touch about your specific needs.
Which engines do you measure?
ChatGPT, Gemini, Claude, and Perplexity — the four that matter, each measured separately.
Is my data handled appropriately?
We measure public AI responses about your brand and don't require access to your systems. See our Privacy Policy for details.