It started with a simple question nobody could answer.
"How do I get listed in ChatGPT?" We went looking for the answer, found that no one had built one properly — and built it.
The question that didn't have a good answer.
A friend asked me how to get their brand listed in ChatGPT. It sounded simple. It wasn't.
The deeper I looked, the clearer it became that no one was answering it properly. There was no real score. No proper foundation. No credible way to measure how AI actually saw a brand. The tools that existed were mostly SEO platforms bolting an 'AI' tab onto software built for Google — trying to force a new problem into an old framework.
And that framework doesn't fit. So we started building the one that does.
AI search isn't SEO with a new coat of paint.
SEO was built around one engine — Google — and one currency: keywords. AI search breaks both assumptions. Measuring it with SEO tools is measuring the wrong thing with the wrong instrument.
One engine became four
SEO centers on Google. AI search runs across ChatGPT, Gemini, Claude, and Perplexity — and each finds, understands, and recommends differently. A single blended number hides the only thing that matters.
Keywords became prompts
Keywords are stable and finite. Prompts are open-ended and non-deterministic — ask the same question twice and the answer changes. Long-tail keyword thinking simply doesn't apply.
So it needed a new approach
A different measurement model, built for how AI actually behaves — variable, multi-engine, and evidence-based. That's Crawlability.
The measurement layer for AI search.
Crawlability measures how AI engines find, understand, and cite your brand — across all four major engines, scored honestly, with the evidence stored so nothing is a black box you can't check.
We built it from the ground up for AI search, not retrofitted from keyword tooling. A proper score, a proper foundation, and an honest account of a channel that varies — because pretending AI is deterministic would be the same mistake everyone else is making.
What SEMrush is to Google, Crawlability is to AI.
Who's building this.
Crawlability is built by Bala Aiyar and is a product of LeapStripe LLC, a Delaware corporation. We also operate through our India entity, Elystra Private Limited, where much of the building happens. We're early, deliberately small, and building something we think will matter — the instrument every brand will eventually need to see itself the way AI does.
How we build.
We report what's true about a variable channel, even when the honest number is a trend, not a triumph.
Every response and citation stored, so a score is something you can audit — not something you take on faith.
A new problem deserves a new instrument, not an old one with a new label.
We'd rather build the right thing now than the safe thing later.